A brand is one thing, not eight.
Eight divisions, eight workflows, but one company. Atlas keeps the eight in sync so the brand moves as a single object.
Every tool. Every division. Orchestrated by Alexia. Watched around the clock.
Across tools that don’t talk, dashboards that don’t agree, decisions made in tabs. Atlas brings the brand under one roof.
Eight divisions, eight workflows, but one company. Atlas keeps the eight in sync so the brand moves as a single object.
Revenue is a number for parties. Margin pays the rent. Every Atlas metric is computed against true contribution margin.
Tools forget. Atlas reads your store, your channels, your decisions, and recalls them across every agent. One shared memory.
Alexia added: PO-1058 to Lumea Labs · €18.4K
just nowGrowth · Spring Detox creative v3 · approved
2mOperations · Hydrating Serum cover 9d
11mAtlas drafts, scores, and prepares. High-risk actions wait for your tap. Your taste, amplified. Never replaced.
Hydrating Serum: 9 days of cover left. MOQ met at 1,500 units.
This is what Tuesday morning looks like.
Eight divisions. One brief. Your tap.
Acme is tracking +12% on the week. Paid social is carrying the momentum.
ROAS held at 4.1× for 9 days with frequency under 1.8. There is budget headroom.
Hook rate down 40%+ over 7 days with rising CPM, bottom quartile across the account.
The Glow Kit + Refresh Set bundle lifts AOV in modelling; stock is confirmed for the window.
Spring Detox full launch
Growth · On track
Glow Kit restock + bundle
Operations · Planned
Influencer wave 2
Growth · Planned
Loyalty programme v2
CRM Intelligence · At risk
Wholesale line review
Sales · Planned
Meta Advantage+ CPMs are up 22% week-over-week.
4h agoGlow Kit stock covers 11 days at current velocity.
2h agoGA4 export completed for the April cohorts.
TodayScale the Spring Detox ad set
ROAS held at 4.1× for 9 days with budget headroom.
Refunds, COGS, pick-and-pack, shipping, fees, ad spend, Atlas subtracts every cost from gross revenue, live. What is left on the right is your real contribution margin, the number every decision is scored against.
Acme · this month · live P&LOne brain. Thirty-two specialists. Eight divisions. Alexia delegates, the team executes, every action traces back up the chain of command.
Quarterly themes, monthly campaigns, weekly tasks, every launch, every channel, every dependency on one board. Edit one, the rest update.
Every day, Alexia hands you the brief, Wins, Watches, Opportunities. Every operational decision is scored, drafted, and queued for your tap.
Small bets run inside Alexia's autonomy budget. Big calls wait at the gate. Either way, every action that ships is visible, and yours to override.
Revenue is up 8% on strong repeat purchase. Acquisition is getting pricier, and a core SKU is nine days from a stockout.
Connect your store, open the calendar, and watch the divisions come online. Free for fourteen days, no card.
A stack is many tools, loosely glued. Atlas is one operating system. One shared memory. One calendar. One orchestrator (Alexia) that briefs you each morning. Every division reads from the same source of truth, so the brand actually moves as one.
Low-risk work runs in the background, drafting briefs, pulling reports, scoring trends, prepping POs. Anything that spends money, ships a message, or moves a schedule waits for you to tap Confirm. Approval gates are non-negotiable.
All data is hosted in the EU (Frankfurt) by default. Per-row tenant isolation via Postgres RLS. No row leaves your tenant boundary. Vendor sub-processors are listed in the DPA, available on request. SOC 2 Type II is in flight.
Five minutes to first signal. Connect Shopify (or whichever store), authorise the channels you already run on, and Atlas reads everything it needs. The divisions come online in sequence, you do not configure them one by one.
Some, yes, internal status docs, calendars, briefing decks. Operational tools like Shopify, Klaviyo, and Meta stay where they are. Atlas plugs in, reads the truth, and runs work on top. You keep your stack; we orchestrate it.
Founder is €199/month, Studio €499/month, Atelier bespoke. Fourteen-day free trial, no credit card. See the full breakdown and how Atlas compares to a stack, an agency, or a hire on the pricing page.
Get a walkthrough on your own store data, no slides, just the product.
Field notes on running a brand as a system, orchestration, margin, and the agents behind the calendar. Sent only when there is something worth reading.