Divisions
Eight divisions. One company.
Each division is a team of agents with a director and a mandate, acquisition, retention, creative, ops, finance, product, sales, intelligence. They all share the same memory and report to Alexia.
01
Growth
Acquisition, paid media, influence, and organic demand.
AcquisitionNew-customer acquisition across channels: CAC and scaling.
Paid MediaMeta, Google, and TikTok spend, creative, and efficiency.
InfluencersCreator sourcing, outreach, gifting, and influence waves.
AffiliationThe partner program — affiliates, commissions, payouts, and rules.
OrganicOrganic demand — SEO, GEO, and social, in one place.
StorefrontThe online store — pages, collections, products, and performance.
CROTest backlog, win rate, and friction mapping.
02
Retention
Retention intelligence on the connected CRM — lifecycle, audiences, loyalty, and signals.
OverviewThe retention cockpit — KPIs, intelligence, and the connected CRM.
LifecycleThe customer journey across five stages — and the flows that move it.
AudiencesEvery CRM segment scored — and the ones Atlas proposes building.
LoyaltyThe loyalty programme — tiers, rewards, and the growth lever.
SignalsThe live feed of churn risks and win-back windows.
03
Creative Ops
Briefs, production, assets, and creative performance.
BriefsStructured creative briefs generated from calendar campaigns.
ProductionProduction status across freelance and agency partners.
UGCCreator content: sourcing, rights, and pipeline.
AssetsAsset library: tagging, versioning, and search.
PerformanceWhich creatives to scale, maintain, or kill.
04
Operations
Inventory, logistics, supply chain, and support.
InventoryStock levels, alerts, and reorder triggers.
LogisticsFulfilment, carriers, and delivery performance.
Supply ChainSuppliers, lead times, and production planning.
SupportCustomer support volume, themes, and resolution.
05
Finance
Profitability, forecasting, and the AI CFO.
OverviewContribution margin, blended CAC, MER, and cash.
ForecastingRevenue, spend, and cash-flow projections.
ProfitabilityMargin by product, channel, and cohort.
AI CFOThe financial agent: analysis, alerts, and recommendations.
06
Product
Roadmap, feedback, demand, and competitors.
RoadmapProduct roadmap, releases, and development planning.
FeedbackCustomer feedback, reviews, and product signal.
DemandDemand signals, sell-through, and assortment.
CompetitorsCompetitive monitoring and market positioning.
07
Sales
Wholesale, retail, partnerships, and pipeline.
WholesaleWholesale accounts, orders, and terms.
RetailRetail doors, sell-through, and merchandising.
PartnershipsCollaborations, co-marketing, and strategic deals.
PipelineDeal pipeline, stages, and forecast.
08
Intelligence
Agents, automations, insights, and monitoring.
AgentsThe agent roster: roles, scopes, and runs.
AutomationsWorkflows, triggers, and scheduled jobs.
InsightsAnomaly detection and opportunity surfacing.
MonitoringSystem health, data quality, and connector status.
One brief moves all eight.
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