Operations & inventory

The operations division keeps supply in step with demand. It reads the calendar, anticipates the demand a launch or push will create, and surfaces stockout risks and reorder decisions before they become fire drills.

What it watches

• Stock levels against forecast demand by SKU.
• The demand the calendar is about to create.
• Reorder points and lead times.
• Fulfilment health and exceptions.

Before the fire drill

Because operations reads the same calendar as growth and creative, it sees a scale-up coming and checks whether stock can support it, flagging the risk before the campaign launches into a stockout.

The decisions it brings

A reorder to place, a launch to hold until stock lands, a SKU to pull from a promotion, each surfaced as a decision with the demand and inventory picture attached.