Retention & lifecycle

The retention division owns the relationship after the first order, lifecycle flows, campaigns, and loyalty. It drafts the sends and segments against shared memory and queues them for your approval.

What it runs

• Lifecycle flows, welcome, post-purchase, win-back, replenishment.
• Campaigns, timed sends tied to the calendar.
• Segments, audiences built from real order and engagement history.
• Loyalty, programmes that grow repeat rate and lifetime value.

Gated sends

Nothing reaches a customer without a human tap. Retention drafts the copy, picks the audience, and proposes the timing, you review and approve before it sends.

Grounded in margin

Retention reasons about lifetime value, not just opens and clicks. A win-back discount is weighed against the margin it gives up, so the programme grows profit, not just activity.